LVMH to Buy Eyewear Brand Favored by the Stars

LVMH to Buy Eyewear Brand Favored by the Stars Pc Frame Glasses Manufacturer

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

https://www.wsj.com/business/deals/lvmh-to-buy-eyewear-brand-favored-by-the-stars-bb7890ea

PARIS—LVMH Moët Hennessy Louis Vuitton has agreed to buy Los Angeles-based eyewear maker Barton Perreira, part of the luxury conglomerate’s push to extend its reach to goods with mass-market appeal.

Eyewear has emerged in recent years as one of the first purchases that aspiring luxury consumers make before moving on to more expensive items such as handbags. That is prompting LVMH and other luxury-goods companies to wean themselves off licensing agreements with third-party manufacturers and develop in-house eyewear operations.

Continue reading your article with a WSJ subscription

Already a subscriber? Sign In

Pc Frame Glasses Manufacturer This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

LVMH to Buy Eyewear Brand Favored by the Stars - WSJ